Marketing-Platform-Branding

A lot of people wonder how they can do all the online networking they’re “supposed” to do without it completely draining all their time and energy. Well, I don’t have all the answers, but I’ve developed a strategy that works for me, so I thought I’d share it with you. Blog 1. I write my…

So. Wow. Did you see how many people commented on Friday’s post? And did you see how longwinded eloquent everyone was? If I didn’t know better, I’d think you all LOVE giving your opinions about social networking! So the upshot is: some of us love it, some of us hate it, many of us are…

Every time I post anything about building a platform, blogging, or creating an online presence, I inevitably get a few grumbles and complaints about why this is necessary. Some people want proof that all these activities can actually sell books. I also get “what-if” and “but-I” and every possible argument from writers who don’t want…

Yesterday I was talking to one of my clients, the uber-talented Patricia Raybon, about building an online presence and using blogging and social networking to build a platform (all the things we’ve been discussing on the blog lately). She said she’d been reading all the recommended websites about blogging, and even got the book Blogging…

Good morning and happy Monday! Let’s address some of the platform issues that have been coming my way lately: Q: If you have developed this wonderful platform and can do all the promotion you suggest, why would you want to give the lion’s share of the profits to a publisher? Why not use a Publish…

Last April, Michael Hyatt ran a series of blog posts about the importance of the Competitive Advantage. I can’t possibly summarize it all, but there are a couple of really important thoughts I want to share with you. It seems the biggest worry of the unpublished author is (understandably), “Will there be room for the…

Today we’re going to talk about platform for fiction writers. As I mentioned a couple of days ago, a platform isn’t necessary in order to sell your novel to a publisher (although it’s a definite plus). Publishers and agents are still looking for great stories. If you’ve written a wonderful novel, everything else is icing.…

I’ve had some people tell me lately that they’re starting to hate that word platform. I’ll let you in on a little secret: I feel the same way. I sometimes wish the whole idea of platform would just go away and we’d be free to simply publish the books we love. Like you, I wish…

I seem to receive more questions about platform than anything else, so I’m doing 3 whole days of posts to try and clear up some mysteries. What is a platform? Your platform refers to the means by which YOU will help sell your book by your presence in the media and/or the public sphere, or…

When you submit your proposal to an agent or publishing house, you may wonder how they make their decisions as to which books to reject and which to accept. Obviously there are numerous considerations that vary from person to person, from publisher to publisher. But there is a simple three-tiered approach we all use to…