You’ve heard that writers need a platform. But what does that actually mean?

Platform is not about becoming famous — it’s about connecting with the right readers.

Do you need thousands of followers? A newsletter? A podcast? A viral TikTok account? A speaking career? And how are you supposed to build all of that while also writing the book?

This 90-minute workshop cuts through the confusion and helps you understand what author platform really is: your ability to reach and engage the people most likely to care about your work.

We’ll look at what agents and publishers mean when they ask about platform, why it matters more for some books than others, and what kind of platform makes sense for your genre, message, personality, and goals.

We’ll talk about newsletters, social media, speaking, podcasting, community-building, credentials, professional networks, and other ways writers can become known for their work.

In this workshop, you’ll learn:

• What author platform means — and what it does not mean
• Why platform matters to agents, publishers, booksellers, and readers
• How platform expectations differ across genres and categories
• Why follower count is only one piece of the picture
• How to identify the readers you’re trying to reach
• Which platform-building activities make the most sense for your book
• How to build visibility without wasting time on tactics that don’t fit you
• How to talk about your platform in a query letter or book proposal
• How to create a realistic platform-building plan

This workshop is for you if:

• You know platform matters but don’t know where to start
• You feel overwhelmed by social media
• You’re unsure what agents or publishers expect from you
• You’ve been trying to build an audience but aren’t seeing much traction
• You want a traditional publishing deal and need a stronger platform
• You’re self-publishing and want to reach more readers
• You want a practical plan instead of vague advice like “be online more”

By the end of this workshop, you’ll have a clearer view of your current platform, an understanding of what publishing professionals are looking for, and a practical plan for building visibility with the readers most likely to care about your work.

Cost: $125