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Got a terrific non-fiction project you’re trying to sell? Wondering if you have what it takes? Here are some signs of potential future success as a non-fiction author: 1. Established platform. (A tribe of dedicated fans and potential bookbuyers). 2. Experience, expertise and/or credentials in the subject area of your book. 3. A new and…

National Novel Writing Month starts in three weeks! For those who don’t know what this is, you can go to the NaNoWriMo site here and learn all about it. The point is to write a 50,000 word novel between Nov. 1 and Nov. 30. I think it’s great for discipline and for getting that first…

I was talking with a friend about a new consulting firm being built by a small group of professionals. I learned that, in creating their business model, they made a decision: a prerequisite to being a partner in the firm is that each individual must be building and maintaining a solid platform. The method is up…

We in the publishing world spend a lot of time talking about things like: • The best thing you can do for your platform is write a great book. • Publishing isn’t about who you know, but what you write. For the most part, these are true statements. Nevertheless, networking with other authors can be tremendously valuable:…

Guest Blogger: JR Parsons Call me Katniss. Some seconds ago–it’s not important how many–feeling lonely and cold in my bed, and finding not the warmth of my sister beside me but only the rough canvas mattress cover, I thought about the bad dreams that must have disturbed her sleep and caused her to search in…

Most people think agents go to writers’ conferences strictly to find new clients to represent. For some agents this might be the case, but it’s not true for me, nor is it true for most of the agents and editors I know. There are five main reasons most of us go to conferences: 1. To…

Next week I’m headed out to the ACFW conference (American Christian Fiction Writers) and I’m sure I’ll see some of you there! Rachel’s post yesterday on the Books & Such blog gave some great advice about talking to agents and editors at conferences: It’s Not All About the Pitch. But I know many of you…

Writers pursuing publication usually come up against the question, “What have you published in the past?” If they haven’t previously published, they worry nobody will take them seriously; if they have published, they wonder if their books were successful enough to  impress anyone. The fact is, the majority of writers don’t have a track record…

Many times on my blog, I’ve answered the question of why you, a writer (singular), might need an agent (also singular). But today I want to answer a slightly different question. How do authors, collectively, benefit from agents (plural)? How does the existence of agents in this business help all authors? → Read the complete…

Whether we’re talking about blogs, non-fiction books, or novels, one of the most crucial elements in making it compelling to readers is authenticity. When something is written from your deepest truth; when you’ve put your heart and passion into it, the reader can tell. In my mind, this is another way of saying, “Write what…

I was talking with a client who has a book releasing in about a year, and she was concerned about how to begin building her blog and increasing the traffic. At the moment she doesn’t have a great deal of time to devote to it, since she is still writing her book. We brainstormed and…

1. Begin well in advance of your book launch to build an email list of people who “opt in” to your newsletter or monthly email. 2. Avoid the “Buy my book!” tweet or Facebook post. ALWAYS offer value to your reader… Tweet a quote, a question, or something fun, along with a link to your book online.…

I just finished reading Wild: From Lost to Found on the Pacific Crest Trail, a memoir by Cheryl Strayed. This is an incredible book, a bestseller since its release in March, about the author’s 1,100 (that’s eleven hundred) mile solo hike through California and Oregon. She undertook the hike as a way of coping with devastating…

If you read the publishing blogs and follow industry Twitter feeds, you’ve no doubt gathered that there’s a firestorm of controversy over Pearson, the parent company of Penguin Books, purchasing a company called Author Solutions (ASI), a well-established self-publishing company. You can read numerous diverse opinions on this acquisition and plenty of astute commentary (links…