Marketing-Platform-Branding

Guest Blogger: Sue Brower from Zondervan

Internet Marketing for Authors I can only be described as “technology challenged” when it comes to the latest and greatest on the Internet. Yet, I know that the Internet offers a multitude of ways to promote your books and to develop a community of fans. It’s more than just gathering email addresses for a newsletter,…
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To Blog or Not to Blog?

That is the question I’m getting a lot these days. Many authors are being advised that they must have a blog as the first step to marketing themselves. But I think that advice is getting outdated. Here’s why: → According to Technorati, there are nearly 113 million active blogs. That’s not a typo. Considering there…
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Afternoon in a Bookstore

Last week my youngest daughter turned 9, and one of the things she wanted to do for her birthday was go to Barnes & Noble. (Cool, huh?) So my girls and I spent part of an afternoon hanging out in the bookstore. They love to browse the stacks, grabbing books off the shelf, sitting on…
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Do You Have the Competitive Advantage?

I hope you all have read the posts and comments from the last several days over at Michael Hyatt’s blog, From Where I Sit. I can’t possibly summarize it all, but there are a couple of really important thoughts I want to share with you. It seems the biggest worry of the unpublished author is…
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FICTION Platform

Today we’re going to talk about platform for fiction writers. As I mentioned a couple of days ago, a platform isn’t necessary in order to sell your novel to a publisher (although it’s a definite plus). Publishers and agents are still looking for great stories. If you’ve written a wonderful novel, everything else is icing.…
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