Blogging Tips
| Marketing
The Dreaded Author Platform
Last week at the Write-To-Publish conference, the one topic that kept coming up in conversations, panels, and workshops was AUTHOR PLATFORM. Yes, the hated p-word! I explained again and again that publishing just ain’t what it used to be. Gone are the days when publishers were solely responsible for the marketing of a book. Today’s…
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To Blog or Not to Blog?
That is the question I’m getting a lot these days. Many authors are being advised that they must have a blog as the first step to marketing themselves. But I think that advice is getting outdated. Here’s why: → According to Technorati, there are nearly 113 million active blogs. That’s not a typo. Considering there…
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