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Marketing

Challenging Our Assumptions

I’ve noticed that when entering the writing and publishing journey, people have a lot of assumptions that aren’t necessarily true. Here’s a little true/false quiz to pinpoint some assumptions you may have. Do they need to be challenged?   True or False: The best time of day to write is the morning. In order to…
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Book made of money

Can I Make More Money via Traditional or Self-Pub?

These days, authors are carefully considering the merits of self-publishing versus traditional publishing, and many are doing both at once. (My e-book: How Do I Decide? Self Publishing vs. Traditional Publishing, will help with these decisions.) I’m having almost daily conversations with my clients, most of whom are already traditionally published, about various ways they…
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What if You Build It, and They Don’t Come?

I want to say a little something here that nobody seems to be saying. Here it is: It can be more painful to publish a book that nobody buys… than to never have published a book at all. Do you agree with me?   If you’ve published a book, you have the excitement of holding…
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Reflection

What Does Your Online Activity Say About You?

We’re almost a decade and a half into the age of Social Media, and it can still be tricky to navigate. One question we all should be asking ourselves is: What message is my total online persona sending to the world? Another question to ask might be: is my online presence communicating the right brand?…
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Teamwork

How to Create Your Own Marketing Team

Whether or not you have a book to sell right now, you probably have reason to build a platform and gather a “tribe.” Last week we discussed blogging as one possible avenue for this, and I also gave you a list of several other ways to use the Internet to connect with people. But this is…
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typewriter

Should All Authors Blog?

Ten years ago, the standard wisdom was that authors, both fiction and non-fiction, should have blogs in order to gather an audience and build relationships with readers. Now, not so much. As social media and online marketing have evolved, my thoughts on blogging have changed. I think each author needs to carefully consider whether blogging is…
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Non-Fiction Platforms

I’ve had some people tell me lately that they’re starting to hate that word platform. I’ll let you in on a little secret: I sometimes wish the whole idea of platform would just go away and we’d be free to simply publish the books we love. Like you, I wish it were all about original…
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Questions About Author Platform

I seem to receive more questions about platform than anything else, so I’m answering some basics today. What is a platform? There are various kinds of platforms. A train platform is the area from which you board the train. A diving platform is a structure from which you careen your body into a pool of…
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12 Mistakes Authors Make in Connecting with Readers

The whole idea of “building a platform” and “marketing your book” is to get people to read what you’ve written. Whether you’re traditionally or self-published, connecting with potential readers is crucial. There are many good ways to do this (although it’s not necessarily easy), and plenty of resources to  help you. Today I want to…
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How to Write a Terrific Author Bio

Sometimes it’s hard to believe how difficult it can be to write about yourself in a bio—after all, you’re a writer! But I understand it’s not as simple as that, so here are a few tips to make it easier. Write your bio in first person for query letters, third person for most other purposes…
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Finding Comparable Books

When you’re trying to interest an agent or publisher in your book, you’re often asked to provide “comps” — other books that could be compared to yours, or books that might compete with yours. A good book proposal always has a “Competition” or “Comparable Books” section, and even if you’re self-publishing, it helps if you give…
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To Blog or Not To Blog, That is the Question

Standard wisdom used to be that authors, both fiction and non-fiction, should build relationships with readers through blogs. As social media and online marketing have evolved, my thoughts on blogging have changed. The proliferation of blogs in the last ten years has made it increasingly difficult to stand out in the crowd. Many authors are blogging faithfully but…
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And to Whom Should I Reply?

I can never understand why so many writers have websites and/or blogs, but do not have their email address or a “contact me” link easily visible. It’s a frequent source of frustration for me. Why would you bother putting yourself out there without giving people a way to contact you?There are two circumstances in which I come…
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What the Heck is Content Marketing?

I’m always talking with authors about marketing their books and growing their platforms. It’s a challenge for most writers, who are constantly trying to figure out the formula for gathering more fans (i.e. potential book-buyers). While writers typically don’t love the idea of marketing their books, ironically they’re more suited to it than many other kinds…
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I love words.

I love books and publishing and talking incessantly about them.

I love authors and all the intricacies of managing a writing life.

I sell. I negotiate. I coach. I brainstorm.

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