Marketing

What if You Build It, and They Don’t Come?

  I want to say a little something here that nobody seems to be saying. Here it is: It can be more painful to publish a book that nobody buys… than to never have published a book at all. Do you agree with me? If you’ve published a book, you have the excitement of holding…
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Finding Comparable Books

When you’re trying to interest an agent or publisher in your book, you’re often asked to provide “comps” — other books that could be compared to yours, or books that might compete with yours. A good book proposal always has a “Competition” or “Comparable Books” section, and even if you’re self-publishing, it helps if you give…
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To Blog or Not To Blog, That is the Question

Standard wisdom used to be that authors, both fiction and non-fiction, should build relationships with readers through blogs. As social media and online marketing have evolved, my thoughts on blogging have changed. The proliferation of blogs in the last ten years has made it increasingly difficult to stand out in the crowd. Many authors are blogging faithfully but…
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And to Whom Should I Reply?

I can never understand why so many writers have websites and/or blogs, but do not have their email address or a “contact me” link easily visible. It’s a frequent source of frustration for me. Why would you bother putting yourself out there without giving people a way to contact you?There are two circumstances in which I come…
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What the Heck is Content Marketing?

I’m always talking with authors about marketing their books and growing their platforms. It’s a challenge for most writers, who are constantly trying to figure out the formula for gathering more fans (i.e. potential book-buyers). While writers typically don’t love the idea of marketing their books, ironically they’re more suited to it than many other kinds…
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Your Elevator Pitch

You are standing in an elevator and have two minutes to tell someone about your book. Today we’re going to talk about crafting that one-sentence summary, also known as a logline, a hook, or a one-sentence (elevator) pitch. This is not your book’s tagline! What: About 25 words that capture your novel, memoir, or non-fiction book. Why: To get someone interested…
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Lone Ranger

Are You a Lone Ranger Writer?

In publishing, we’re constantly asking writers—typically a rather introverted bunch—to get involved, to engage, to network, to join groups and go to conferences. I often find myself wondering how many of you cringe every time you hear that kind of advice.   Maybe you’re not into the whole publishing “scene.” Maybe you don’t enjoy being…
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hand with quill

Fiction Writers and Platform

I’m blogging at Books & Such today. Here’s a snippet: Every time I blog about platform or social media, the vocal response in the comments reminds me that it’s a difficult subject for many authors. Everyone wonders how and when to build a platform, and many writers aren’t enthusiastic about it. There are two things…
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Man with megaphone

12 Mistakes Authors Make in Connecting with Readers

The whole idea of “building a platform” and “marketing your book” is to get people to read what you’ve written. Whether you’re traditionally or self-published, connecting with potential readers is crucial. There are many good ways to do this (although it’s not necessarily easy), and plenty of resources to  help you. Today I want to…
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Unexpected

I Didn’t Sign Up For This

I don’t know a single writer whose publishing dreams included being a full-time marketer for their books.   The writing and publishing dream usually includes visions of spending several hours a day at the laptop, sending manuscripts off to a publisher, receiving big checks, getting fabulous starred reviews in Publishers Weekly, hearing from awe-struck fans…
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How to get published

Should You Blog Your Novel?

A blog reader wrote, “The topic of posting a rough draft of a novel has become a hot topic with my writing friends. Some of us do it and others don’t. I’ve heard different opinions on this when it comes to publishing. Some folks claim an agent wouldn’t touch the project, while others say having a blog…
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Make Sure Your Images on Pinterest are Both Legal and Effective

Legal and Effective Pinning on Pinterest

Guest Blogger: Erin MacPherson Last week, I kicked off our “Pinterest for Marketing” series with a blog post on using Pinterest as a content marketing tool. This week, I want to spend some time talking about some of the nitty gritty details of effectively (and legally) using images on Pinterest, Pinterest is primarily an image…
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Blog

Blogs I Follow

I’m an avid reader of blogs. I have dozens in my Google Reader and I take the opportunity to read, especially on my phone or iPad, whenever I have a few moments to spare. I’ve been asked numerous times to share the blogs I read, so here is a sampling. My list might be a…
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Self Promotion

Never Again Hate Self-Promotion

If you’re like most people, you’re probably uncomfortable with the idea of “self-promotion.” As a blogger, an author, a public speaker, or a business person, you need to promote your offerings so that people will know about them. But you’re self-conscious about it. You don’t want to bombard and annoy people, and you don’t feel right…
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I love words.

I love books and publishing and talking incessantly about them.

I love authors and all the intricacies of managing a writing life.

I sell. I negotiate. I coach. I brainstorm.

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