Publishers

In an age when so many of the “big stories” in publishing are about amazing self-pub successes, people are asking more and more, “Why would I want a traditional publisher?” Here are six big reasons. 1. Objective validation To be “chosen” by a publisher means that a group of people who are widely read, and…

What the Publishing Industry Can Learn From Kodak Part 1 of 3 Last month one of America’s most venerable and recognizable companies, Eastman Kodak Co., filed for bankruptcy after a long, steady decline in revenue. I’ve been reading various business analysts’ explanations and deconstructions of what went wrong, and all I keep thinking is, holy…