12 Mistakes Authors Make in Connecting with Readers
The whole idea of “building a platform” and “marketing your book” is to get people to read what you’ve written. Whether you’re traditionally or self-published, connecting with potential readers is crucial. There are many good ways to do this (although it’s not necessarily easy), and plenty of resources to help you. Today I want to point out the most common mistakes I see authors making in the effort to connect with readers.
1. Not creating a plan or strategy for connecting with readers, but remaining completely haphazard.
2. Not understanding who their reading audience is.
3. Trying too hard to “sell” rather than gather a reading community.
4. Spending too much time on their blog, when that might not be the most effective way to gather a community. (Most author blogs are read by other authors.)
5. Trying to do it all themselves, i.e. failing to crowd-source.
6. Focusing on places authors hang out online, rather than readers.
7. Not getting any social media coaching or doing any serious study of it.
8. One-sided communication on social media: failing to engage with fans and respond to them.
9. Not using social media to its fullest potential, i.e. neglecting Facebook campaigns, Goodreads promotions, Pinterest engagement, Twitter chats, author hangouts and interviews on Google+, etc.
10. Trying to do too many things in the attempt to connect with readers, rather than choosing a couple of avenues that suit you, and becoming expert at them.
11. Not using the special topic, era, genre and content of their book to locate and engage readers.
12. Ignoring opportunities for local, in-person appearances (book signings, book clubs, writing groups, school visits, workshops, library readings and local area meet-ups.).
Are any of these areas problematic for you? If you haven’t marketed a book yet, what do you anticipate will be the hardest part?
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If you’re interested in the topic of connecting with readers, you may want to check out the online conference, Get Read: Marketing Strategies For Writers, taking place Wednesday and Thursday (Nov. 13 & 14.) In several sessions throughout the two days, the conference will address:
- Effective book marketing & promotion, online and off.
- How to identify who your readers are, and how to engage them.
- What you need to know about Amazon and other online retailers.
- Key ways to best leverage social media.
- How to increase book sales, get reviews, and grow your email list.
- Ways to engage with communities you feel would love your work.
- How to develop content online and off that grows your platform.
How does an online conference work? You’ll be given access to a private website where you will experience everything live. Speakers will present via video and audio on your screen and you will be able to ask questions in real-time throughout the event via text chat. You also get to engage with other writers in attendance via text chat too. The only thing you need to fully participate is a web browser and internet connection.
I’m participating in the conference and will be discussing the topic of this post: mistakes authors make in connecting with readers, at 10am ET on Wednesday.
Click here for info on the conference!
Want to learn more about connecting with readers? Check this out. Click to Tweet.
Here are 12 mistakes authors make in their attempts to connect with readers. Click to Tweet.
If you want to connect with readers you need a plan & a strategy. Click to Tweet.