Do You Only Link to Amazon on Your Site?
I’ve heard from several sources that Barnes & Noble is paying attention to authors’ blogs and websites, and specifically, they’re interested in which links you include so that people can click through to buy your book. If you are linking only to Amazon, Barnes & Noble may choose not to carry your book.
We’re not sure if this is really going to happen, but I think it brings up a good point. Amazon is certainly easy to link to, but they’re not the only online retailer we should support. If we want other booksellers to stay in business, particularly those that also have physical stores, we should support them as best we can.
I recommend that on your author website, you include several different links for each of your books. (At some of these, you can sign up for an associate account and earn money for click throughs that result in sales.)
- Barnes & Noble – www.bn.com
- Books-a-Million – www.booksamillion.com
- Amazon – www.amazon.com
- Your publisher’s site, if books are available for sale there
If your book is with a Christian publisher, you can include:
- CBD – www.christianbook.com
- Family Christian Stores – www.familychristian.com
- Lifeway Stores – www.lifewaystores.com
- Parable Stores – www.parable.com
It might seem like a lot of work, but this really helps support your publisher’s major customers.
And the more you link to outside sites, the higher your ranking in searches on Google and Bing will be. So this will work in your favor.
What buying links are you including on your site? Will you add multiple links for each book?