Rachelle Gardner

“Nobody knows anything…… Not one person in the entire motion picture field knows for a certainty what’s going to work. Every time out it’s a guess and, if you’re lucky, an educated one.” ― William Goldman, Adventures in the Screen Trade I’ve always liked this quote, because it’s so true—and it applies to publishing, too.…

If you know me at all, you probably know I have this annoying little habit of getting out for exercise every day. Either the gym, or outside for a hike or bike ride. I admit I love my exercise. But not for the reasons you might think. I mean, physical health is important and all,…

As a literary agent, I love attending conferences and meeting authors. My career is about helping writers share their words with the world, and at conferences I get to sit down with them and spend a few minutes getting to know what they’re passionate about. There’s nothing more rewarding. When I meet with you, my goal…

Standard wisdom used to be that authors, both fiction and non-fiction, should build relationships with readers through blogs. As social media and online marketing have evolved, my thoughts on blogging have changed. The proliferation of blogs in the last ten years has made it increasingly difficult to stand out in the crowd. Many authors are blogging faithfully but…

Got a terrific nonfiction project you’re trying to sell? Wondering if you have what it takes? Here are some signs of potential future success as a nonfiction author: 1. You’ve previously written a book that was at least mildly successful… maybe something like The 7 Habits of Highly Effective People. 2. You have a recognizable…

“To my knowledge, nothing like this has ever been written. Ever. It is utterly fresh, mine and complete.” That was a line in a query I received. It’s hard to explain how this sounds to agents and editors who get pitched everything under the sun, are typically well-read, and are aware of what’s going on…

Okay, so you notice there’s no shortage of advice out there about how to make the most of a conference. But what about those of us who are introverts? It can be even more difficult for us to navigate these social situations. Oh, how we envy our extrovert friends! Are there any special tips for…

I can never understand why so many writers have websites and/or blogs, but do not have their email address or a “contact me” link easily visible. It’s a frequent source of frustration for me. Why would you bother putting yourself out there without giving people a way to contact you?There are two circumstances in which I come…

I’m always talking with authors about marketing their books and growing their platforms. It’s a challenge for most writers, who are constantly trying to figure out the formula for gathering more fans (i.e. potential book-buyers). While writers typically don’t love the idea of marketing their books, ironically they’re more suited to it than many other kinds…

You are standing in an elevator and have two minutes to tell someone about your book. Today we’re going to talk about crafting that one-sentence summary, also known as a logline, a hook, or a one-sentence (elevator) pitch. This is not your book’s tagline! What: About 25 words that capture your novel, memoir, or non-fiction book. Why: To get someone interested…

“The report of my death was an exaggeration.” So said Mark Twain in 1897, and I’m wondering if Barnes & Noble might be saying the same thing right about now.   Over the last week, an article by Michael Levin has been making the rounds, causing fear and trembling among certain groups of authors and…

Whether you’re self-publishing or working with a publisher, creating an effective book cover is extremely important. I’ve worked with publishers on hundreds of covers, and now I have the experience of working with designers on the cover of my own first e-book. From my perspective, the single most important thing to understand about book covers…

In our house, we’re getting ready for competition season in gymnastics to begin this weekend. My daughter is a USAG level 7 gymnast with some pretty ambitious goals and it takes a lot of the family’s time and focus.   But recently my daughter was convinced she needed to quit gymnastics (after seven years and…

Happy new year! As we begin 2014, talk is everywhere about our goals, resolutions and plans. Many of you have chosen “one word” that will serve as a focal point throughout 2014. Choosing a word has become popular in the last five years or so, and I like it because it’s a concise way to distill…