Does a Fiction Author Need a Platform?
There are two things I’m constantly stressing with writers:
(1) Mastering the craft of writing is crucial.
(2) Building a platform is important.
For fiction authors, the two are not equal.
If you’re writing a novel, your writing should be first priority. Spend most of your discretionary time writing and becoming a better writer. Read high quality fiction, read books on craft, get feedback from critique partners, edit and rewrite.
Get a head start on building a platform, yes. Learn Instagram so you’ll know how it works. Explore TikTok or any other social networks you enjoy. But as an unpublished fiction writer, spend 80% of your efforts on writing, 20% on platform building.
Things change when you’re about to get published. And things are very different if you’re a nonfiction writer.
But if you’re an unpublished novelist, your writing is top priority. If that’s not working, all the rest will be irrelevant.