Should You Try to Write What’s HOT?
A couple of weeks ago I wrote about the difference between good projects and hot projects; and I followed it up with a post about why your project can sell even if it’s not “hot.”
So that begs the question (which many of you asked): Should you try to write what’s hot? Should you be following the trends and trying to write to them?
In general, I don’t think so. Write what you’re good at. You could be the one to start a new trend, or help a genre to start trending “up” when perhaps it had been flat for awhile. If you try to chase the trends, by the time you write a good book in that genre, it might already be so glutted that it’s not hot anymore.
If you happen to be writing in a genre that everyone is saying “isn’t selling right now,” then it might just be a timing issue. These things are cyclical; you never know when that genre might start selling again.
That said, there are times when it’s helpful to be aware of what type of books are doing well. If you happen to write more than one genre equally well, and you’re unpublished, you should choose the genre that would give you the best chance of breaking in. Write the less popular genre later when you’re established. Even in non-fiction, being aware of what’s selling can help you strategize your entry into the market. Either way, you always want to choose the path that seems to hold the least obstacles (because there are already so many obstacles to getting published, you don’t need any more!)
So what do YOU think? What kinds of books do you see trending up? What’s not so hot?
Rachelle Gardner, Christian literary agent, Colorado