Rachelle Gardner

What Publishing Can Learn From Kodak Part 2 of 3 This week we’re looking at things the publishing industry can learn from the decline of Eastman Kodak Co. Yesterday we started with the importance of knowing our business. Today – three more lessons from Kodak. What insight can we gain about knowing our customer? 4. We…

What the Publishing Industry Can Learn From Kodak Part 1 of 3 Last month one of America’s most venerable and recognizable companies, Eastman Kodak Co., filed for bankruptcy after a long, steady decline in revenue. I’ve been reading various business analysts’ explanations and deconstructions of what went wrong, and all I keep thinking is, holy…

An agent’s job is to sell books to publishers, right? Well, yes, but it’s more than that. Agents partner with authors to help make their writing careers as successful, seamless, and enjoyable as possible. Another thing agents do is champion worthwhile authors and books—trying to convince publishers to take a chance, even against market conditions or…

A lot of people wonder when it’s okay to call an agent or editor on the phone. The simple answer is: When they’re YOUR agent or editor. If you’re my client, I love talking to you. Don’t be afraid to call. Don’t worry about “bothering” me, and don’t worry about being  “high maintenance.” If you…

Negotiating book deals can be rather tricky. Many authors go into it with the mindset of “How big of an advance can I get?” But that is not always the most important question. In the last few months I’ve closed quite a few book deals and one in particular had a lot of publisher interest,…

There has been a controversy brewing underground for awhile now, ever since publishers started promoting books by offering a limited-time free download. Many of the Christian publishers have done these promotions, but whenever Christian novels are promoted on Amazon as free downloads, many people download them without realizing they’re Christian. They start reading and when…

Dear Rachelle, I sent you a query but I haven’t heard back from you yet. I’ve been offered a contract by [unnamed independent publisher], but since I’m a brand-new author, it’s only for e-books. They do paperbacks, but not for new authors. I know e-books are the coming thing, but I like real books, hardback…

Yesterday I said that even if your project isn’t one of those “hot” ones that everyone’s jumping all over immediately, that doesn’t mean it won’t sell. There are plenty of projects that are very strong and would make good books; but because they aren’t perceived as a “sure thing” they simply take longer to find…

If you’re querying agents, you may sometimes hear that they’ve taken on new clients, while your own query or a partial sits in their inbox, seemingly ignored. You’re probably wondering… what gives? Why do some projects sit in the inbox and take longer to get an answer, while others seem like they get jumped on…

Marcy Kennedy wrote: I’m committed to finding a traditional publisher for my novel. Not only has that always been the dream, but I also like that a gatekeeper has to approve the quality of my work. That said, have you ever advised a client to self-publish a work that you think is fantastic but hasn’t…

Jesse wrote: I was wondering what happens when YOU (or other agents) pitch projects to editors. Do the editors usually respond right away? Do they take weeks or months to respond to your pitch, or is it usually days? And once you send them a manuscript, how long does it normally take them to let…

I’ve heard from several sources that Barnes & Noble is paying attention to authors’ blogs and websites, and specifically, they’re interested in which links you include so that people can click through to buy your book. If you are linking only to Amazon, Barnes & Noble may choose not to carry your book. We’re not…

If you’re writing a non-fiction book and it’s not memoir, keep in mind you’re going to need some kind of platform in order to sell it. You’re also going to need a strong hook or a fresh angle on the topic. Put yourself in the place of the reader or book-buyer: If you need a…

Dear Rachelle: I am about to search for an agent. My first book is a memoir, and an agent said he would like to see it. My second book will be a novel, set in South Africa. I believe it will sell very well in South Africa, less so in the USA. Do I select…