Marketing

Make Sure Your Images on Pinterest are Both Legal and Effective

Legal and Effective Pinning on Pinterest

Guest Blogger: Erin MacPherson Last week, I kicked off our “Pinterest for Marketing” series with a blog post on using Pinterest as a content marketing tool. This week, I want to spend some time talking about some of the nitty gritty details of effectively (and legally) using images on Pinterest, Pinterest is primarily an image…
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Blog

Blogs I Follow

I’m an avid reader of blogs. I have dozens in my Google Reader and I take the opportunity to read, especially on my phone or iPad, whenever I have a few moments to spare. I’ve been asked numerous times to share the blogs I read, so here is a sampling. My list might be a…
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Self Promotion

Never Again Hate Self-Promotion

If you’re like most people, you’re probably uncomfortable with the idea of “self-promotion.” As a blogger, an author, a public speaker, or a business person, you need to promote your offerings so that people will know about them. But you’re self-conscious about it. You don’t want to bombard and annoy people, and you don’t feel right…
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Building a Platform vs. Promoting a Book

You can’t promote your book without first having a platform. However… A platform is not enough. To sell copies of your book, you have to actually promote the book. Shocking, huh? You can have a huge platform — thousands of Facebook fans, Twitter followers, and blog readers. Maybe you’re even a public speaker, have a popular…
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Book made of money

Can I Make More Money via Traditional or Self-Pub?

These days, authors are carefully considering the merits of self-publishing versus traditional publishing, and many are doing both at once. (My upcoming e-book: How Do I Decide? Self Publishing vs. Traditional Publishing, will help with these decisions.) I’m having almost daily conversations with my clients, most of whom are already traditionally published, about various ways…
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Tape over mouth

What NOT To Blog About

Yesterday on the blog, we discussed online presence, and what our social media activity tells the world about us. Today I want to get a little more specific and highlight a few online no-nos. It can be easy to fall into a “letting it all hang out” mindset with blogging and social media, but from…
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Reflection

What Does Your Online Activity Say About You?

The age of Social Media is still relatively new, and can be tricky to navigate. One question we all should be asking ourselves is: What message is my total online persona sending to the world? You may need to step back and take an objective look at your social media presence as a whole. Look…
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light bulb

Possibly the Best Blogging Tip Ever

My post last Friday received the highest number of comments I’ve ever had on a single post (over 500). It was not because it was such a great post. Rather, I think it was because: 1) The post gave helpful information, but most importantly, it was about the reader — not about me. 2) The post…
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Teamwork

How to Create Your Own Marketing Team

Whether or not you have a book to sell right now, you probably have reason to build a platform and gather a “tribe.” Monday we discussed blogging as one possible avenue for this, and I also gave you a list of several other ways to use the Internet to connect with people. But this is not…
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typewriter

Should All Authors Blog?

A few years ago, the standard wisdom was that authors, both fiction and non-fiction, should have blogs in order to gather an audience and build relationships with readers. Now, not so much. As social media and online marketing have evolved, my thoughts on blogging have changed. I think each author needs to carefully consider whether blogging…
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platform

Who Needs a Platform?

I was talking with a friend about a new consulting firm being built by a small group of professionals. I learned that, in creating their business model, they made a decision: a prerequisite to being a partner in the firm is that each individual must be building and maintaining a solid platform. The method is up…
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13 Simple Tips for a Better Blog

I was talking with a client who has a book releasing in about a year, and she was concerned about how to begin building her blog and increasing the traffic. At the moment she doesn’t have a great deal of time to devote to it, since she is still writing her book. We brainstormed and…
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Shouting

8 Tips for Promoting Your Book Online

1. Begin well in advance of your book launch to build an email list of people who “opt in” to your newsletter or monthly email. 2. Avoid the “Buy my book!” tweet or Facebook post. ALWAYS offer value to your reader… Tweet a quote, a question, or something fun, along with a link to your book online.…
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Should Unpublished Novelists Be Platform-Building?

A couple of weeks ago I blogged about My Love/Hate Relationship with Social Media, and the vocal response in the comments confirmed that many of you feel the same way. Some of us love it, some of us hate it, most of us are just trying to keep up. We all recognize the potential hazards of…
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I love words.

I love books and publishing and talking incessantly about them.

I love authors and all the intricacies of managing a writing life.

I sell. I negotiate. I coach. I brainstorm.

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