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I’m always talking with authors about marketing their books and growing their platforms. It’s a challenge for most writers, who are constantly trying to figure out the formula for gathering more fans (i.e. potential book-buyers). While writers typically don’t love the idea of marketing their books, ironically they’re more suited to it than many other kinds…

You are standing in an elevator and have two minutes to tell someone about your book. Today we’re going to talk about crafting that one-sentence summary, also known as a logline, a hook, or a one-sentence (elevator) pitch. This is not your book’s tagline! What: About 25 words that capture your novel, memoir, or non-fiction book. Why: To get someone interested…

This week I’m celebrating the sale of a client’s project to a dream publisher—a project I first saw (and loved) two years ago. I knew the moment I read the manuscript that it was something special. I resonated with the author’s story and her writing, and I felt very strongly that many others would too. Eventually.…

I was talking with a friend about a new consulting firm being built by a small group of professionals. I learned that, in creating their business model, they made a decision: a prerequisite to being a partner in the firm is that each individual must be building and maintaining a solid platform. The method is up…

We in the publishing world spend a lot of time talking about things like: • The best thing you can do for your platform is write a great book. • Publishing isn’t about who you know, but what you write. For the most part, these are true statements. Nevertheless, networking with other authors can be tremendously valuable:…

Guest Blogger: JR Parsons Call me Katniss. Some seconds ago–it’s not important how many–feeling lonely and cold in my bed, and finding not the warmth of my sister beside me but only the rough canvas mattress cover, I thought about the bad dreams that must have disturbed her sleep and caused her to search in…

Most people think agents go to writers’ conferences strictly to find new clients to represent. For some agents this might be the case, but it’s not true for me, nor is it true for most of the agents and editors I know. There are five main reasons most of us go to conferences: 1. To…

Writers pursuing publication usually come up against the question, “What have you published in the past?” If they haven’t previously published, they worry nobody will take them seriously; if they have published, they wonder if their books were successful enough to  impress anyone. The fact is, the majority of writers don’t have a track record…

Whether we’re talking about blogs, non-fiction books, or novels, one of the most crucial elements in making it compelling to readers is authenticity. When something is written from your deepest truth; when you’ve put your heart and passion into it, the reader can tell. In my mind, this is another way of saying, “Write what…

I was talking with a client who has a book releasing in about a year, and she was concerned about how to begin building her blog and increasing the traffic. At the moment she doesn’t have a great deal of time to devote to it, since she is still writing her book. We brainstormed and…

1. Begin well in advance of your book launch to build an email list of people who “opt in” to your newsletter or monthly email. 2. Avoid the “Buy my book!” tweet or Facebook post. ALWAYS offer value to your reader… Tweet a quote, a question, or something fun, along with a link to your book online.…

Over the past month I’ve had the opportunity to review and negotiate five separate publishing agreements for different clients, each from a different major publisher. Each one has taken some time, and my clients frequently write me wondering and worrying, saying things like, “How is the contract coming along?” I’m not always sure what they’re actually…

Over the last year or so, I’ve been re-reading some Ernest Hemingway. The more I read, and the more I learn about his approach to writing and his work habits, the more I’m in awe of his genius. I’ve come to see him as a remarkable example that serious writers would do well to study…

Recently I’ve placed several projects with publishers, and each of these projects had the good fortune of having multiple publishers interested in them. So my authors and I were in the position of being able to choose the best publisher among those who were interested. Most people think these situations get resolved purely on the…