Marketing-Platform-Branding

What if You Build It, and They Don’t Come?

  I want to say a little something here that nobody seems to be saying. Here it is: It can be more painful to publish a book that nobody buys… than to never have published a book at all. Do you agree with me? If you’ve published a book, you have the excitement of holding…
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And to Whom Should I Reply?

I can never understand why so many writers have websites and/or blogs, but do not have their email address or a “contact me” link easily visible. It’s a frequent source of frustration for me. Why would you bother putting yourself out there without giving people a way to contact you?There are two circumstances in which I come…
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Your Elevator Pitch

You are standing in an elevator and have two minutes to tell someone about your book. Today we’re going to talk about crafting that one-sentence summary, also known as a logline, a hook, or a one-sentence (elevator) pitch. This is not your book’s tagline! What: About 25 words that capture your novel, memoir, or non-fiction book. Why: To get someone interested…
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Lone Ranger

Are You a Lone Ranger Writer?

In publishing, we’re constantly asking writers—typically a rather introverted bunch—to get involved, to engage, to network, to join groups and go to conferences. I often find myself wondering how many of you cringe every time you hear that kind of advice.   Maybe you’re not into the whole publishing “scene.” Maybe you don’t enjoy being…
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hand with quill

Fiction Writers and Platform

I’m blogging at Books & Such today. Here’s a snippet: Every time I blog about platform or social media, the vocal response in the comments reminds me that it’s a difficult subject for many authors. Everyone wonders how and when to build a platform, and many writers aren’t enthusiastic about it. There are two things…
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Man with megaphone

12 Mistakes Authors Make in Connecting with Readers

The whole idea of “building a platform” and “marketing your book” is to get people to read what you’ve written. Whether you’re traditionally or self-published, connecting with potential readers is crucial. There are many good ways to do this (although it’s not necessarily easy), and plenty of resources to  help you. Today I want to…
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Unexpected

I Didn’t Sign Up For This

I don’t know a single writer whose publishing dreams included being a full-time marketer for their books.   The writing and publishing dream usually includes visions of spending several hours a day at the laptop, sending manuscripts off to a publisher, receiving big checks, getting fabulous starred reviews in Publishers Weekly, hearing from awe-struck fans…
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Self Promotion

Never Again Hate Self-Promotion

If you’re like most people, you’re probably uncomfortable with the idea of “self-promotion.” As a blogger, an author, a public speaker, or a business person, you need to promote your offerings so that people will know about them. But you’re self-conscious about it. You don’t want to bombard and annoy people, and you don’t feel right…
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Building a Platform vs. Promoting a Book

You can’t promote your book without first having a platform. However… A platform is not enough. To sell copies of your book, you have to actually promote the book. Shocking, huh? You can have a huge platform — thousands of Facebook fans, Twitter followers, and blog readers. Maybe you’re even a public speaker, have a popular…
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Book made of money

Can I Make More Money via Traditional or Self-Pub?

These days, authors are carefully considering the merits of self-publishing versus traditional publishing, and many are doing both at once. (My upcoming e-book: How Do I Decide? Self Publishing vs. Traditional Publishing, will help with these decisions.) I’m having almost daily conversations with my clients, most of whom are already traditionally published, about various ways…
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Teamwork

How to Create Your Own Marketing Team

Whether or not you have a book to sell right now, you probably have reason to build a platform and gather a “tribe.” Monday we discussed blogging as one possible avenue for this, and I also gave you a list of several other ways to use the Internet to connect with people. But this is not…
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typewriter

Should All Authors Blog?

A few years ago, the standard wisdom was that authors, both fiction and non-fiction, should have blogs in order to gather an audience and build relationships with readers. Now, not so much. As social media and online marketing have evolved, my thoughts on blogging have changed. I think each author needs to carefully consider whether blogging…
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platform

Who Needs a Platform?

I was talking with a friend about a new consulting firm being built by a small group of professionals. I learned that, in creating their business model, they made a decision: a prerequisite to being a partner in the firm is that each individual must be building and maintaining a solid platform. The method is up…
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13 Simple Tips for a Better Blog

I was talking with a client who has a book releasing in about a year, and she was concerned about how to begin building her blog and increasing the traffic. At the moment she doesn’t have a great deal of time to devote to it, since she is still writing her book. We brainstormed and…
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I love words.

I love books and publishing and talking incessantly about them.

I love authors and all the intricacies of managing a writing life.

I sell. I negotiate. I coach. I brainstorm.

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